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10 Critical Things For Vetting Sites For Guest Posts

If you are looking for sites to write guest posts there are a  variety of things to consider.

Guest blogging can be a bit erratic: if done correctly, it has the potential to catapult your traffic.

If not, all your efforts may backfire.

There are a lot of prerequisites to keep in mind to find the most advantageous site. An established minimum DR or DA criterion and minimum RD is an important prerequisite although it may differ from one niche to another.

For example, you’re more likely to find high-DR and high-DR sites in fitness and fashion niches but you might fall short when it comes to niches like immigration or billiards.

At the top of your list should be sites that provide numerous dofollow links in the content of your guest posts.

Other prerequisites include sites that offer much more information in addition to links to the author’s home pages and no segregation of guest posts from the rest of the site.

By placing them in a separate group and making them increasingly difficult to discover through your site navigation the site can affect your traffic and your audience can take a big hit.

Here are 10 Key Fundamentals To Look For

1). Choose Sites with Traffic

The best practice for recognizing whether a website is rated by Google through access to the sites Search Console, and not having a manual penalty applied to it is adding organic traffic to the site.

We recommend running a potential guest destination site through Ahrefs. This link research tool checks your organic traffic numbers. Be sure to try it out before deciding to write for any site.

Rather there is a misconception about organic traffic. It is believed that more traffic is always better.

As we will understand through the example provided below this is not always true

Suppose there is a site that only publishes papers or research on topics that do not have an adequate amount of search volume.

Therefore it has the possibility of generating abundant organic traffic. Despite this, you could still get tons of quality links due to the nature of the content.

The site may not receive a lot of organic traffic despite being clean and contains multiple links.

If that’s the situation it would be perfectly fine for your guest post to be published on that site.

Alternatively, as a result of low headroom trading possibilities potentially weaker sites can use high-volume low-competition keywords and acquire more traffic with no hassle.

This tricks many people into believing that the website is really good.

2). Pick Sites without Major Traffic Drops

As revealed through link research tools like SEMRush and Ahrefs it is best to avoid sites that can often experience substantial traffic drops.

As a result of an algorithmic or manual penalty, it is recommended to stay away from such sites.

There is no written harm to these sites but it is best not to take risks.

3). Keep Away from Sites with Doubtful OBLs

Sites with dubious OBLs should be avoided. No matter how impressive your metrics are it is recommended to avoid sites that associate with adult sites gambling drug stores and other dubious sites.

Doubtful OBL

To get the latest dofollow linked domains go to Ahrefs Site Explorer.

Write the domain in the space provided and click on “Linked Domains” under “Outgoing Links”. Filter metrics by “Dofollow” and sort them by “first seen”.

You will have a list of the last dofollow-linked domains from the site you entered

4). Avoid Sites without a Clean Wayback History

Several sites created to sell Guest posts are grouped into expired domains. New owners take advantage of the excellent expired domain metrics and convince potential buyers of the authenticity of the guest posts offered there.


NOW 👇👇

This practice is no different than registering an expired domain and then reorganizing it according to a PBN site. Consequently, the links on these sites are more threatening than is common.

The simplest method to detect expired domains is through the Wayback Machine in the Web Archive.

All you need to do is put the domain there and review the first files present in the domain. With a little experience. You can easily tell if the domain was originally for some other purpose and is now being used to sell links

5). Analyze the Nature & DF/NF Ratio of Referring Domains

It can seem very impressive from the outside when multiple sites get hundreds or even thousands of DR. But the actual image comes to light when you take a close look at the site with a tool like Ahrefs.

dofollow -nofollow backlink relationship

Most of the time a lot of RDs are produced by bloggers themselves and are not followed up. They do this by leaving comments on other blogs and thus getting a lot of nofollow links that way.

Standard practice is to use the ‘name’ or ‘name @ blog’ anchors

relevance anchors

The first thing to look for on your preferred site. Is the percentage of RD that is followed.
It is recommended to avoid dofollow sites below 50 percent. Most authentic sites have more than 80 percent dofollow.

Another thing to keep in mind is to have a basic idea about the natural source and quality of the links provided.

To do so just check some of the links given at random.

6). Go for Sites with a Low Percentage of Guest Posts

Make sure most of the posts on the site in question are not guest posts scroll through the latest posts on the site and make sure about 80% or more of them are original posts.

Another thing to keep in mind is to determine that most posts diligently follow the main theme of the site.

Usually on mediocre sites like these common guest posts aren’t completely relevant to the main topics. The main topic that hosts the guest post is ignored.

Suppose the site in question is in the physical fitness niche and look at a number of posts that are not relevant to the niche and often combining a completely different niche along with physical fitness such as fitness and art fitness and music fitness and the outdoors among others that’s a big red flag.

7). Multi-Niche Check

Open the site and take a close look. If you think you are using a common cheap or even free theme or if you have a variety of useless menu links it is better to avoid such sites. It is recommended to stay away from sites that cover a large number of niches.

8). Majority Traffic Location

It is not typical to have a large number of links from sites whose main traffic region is India Bangladesh Philippines Sri Lanka among others and not from the target region of your website.

organic traffic location

English-speaking countries whose native language is not English have an infamous reputation when it comes to the world of paid links.

If you’re wondering how you’re going to calculate the percentage of traffic by country look no further than Ahrefs.

9). Sponsored Post Labeling

If you’re paying for guest posts it is recommended to stay away from sites. That makes no effort to hide the fact that you paid for the post and as it is a blatant violation of Google Webmaster guidelines to pay for links which are obvious.

It’s a bad idea. Watch out for sites that use labels like “Sponsored Post” or “Paid Collaboration”.

10). Attract Natural Backlinks

This is not entirely essential and whether or not you will use this as a filter depends entirely on the lowest quality limit you have assigned for your guest publishing campaign.

Check to see if enough posts on one site are going completely naturally to follow the backlinks. (They should get them on their own even though you don’t have a way of knowing which ones are purely organic and which ones were purchased through the scope).

Once again Ahrefs Site Explorer is the best and easiest way to do it. You should set it to “best for links on” pages. Setting the HTTP code to “200 OK will only show live and non-redirected pages and will organize the results by the number of referring domains.

backlinks naturales

As mentioned above this is not entirely necessary but guest posting on sites like these will ensure that your guest posts get some links (which can be considered level 2 links) and therefore more and more links will reach your link pages

The Takeaways:

It is clear from the points given that browsing sites is a much more crucial practice than searching for guest posting goals.

The entire guest posting process takes a considerable amount of time and money.

It is essential to ensure that none of this is wasted.

After browsing and compiling a list of carefully vetted goals be sure to provide the best high-quality content.

This is vital as you can generate a greater audience for your guest posts and increase the number of links directed to those guest posts which in turn will lead to an increase in the flow of links flowing to your site.

Vimal K. Vishwakarma
Vimal K. Vishwakarma
Hello friends, I am Vimal K. Vishwakarma, Technical Author & Co-Founder of Techno Vimal. Talking about education, I am an Engineering Graduate. I enjoy learning things related to new technology and teaching others. I request you to keep supporting us like this, and we will keep providing further information for you. :)



  1. I found this post to be very thought-provoking. The author raises some important points and challenges readers to think critically about the subject matter.


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